National President, Mary Burney, led 22 Federations Presidents and Office Bearers to launch the updated SWI Strategic Plan 2025-2026 when they me for a Presidents' Assembly in Stirling on Friday, February 28th.
The plan, which builds on our recent progress and success, outlines four key priorities for the next two years:
1 Drive organisational growth & development
2 Prioritise members
3 Achieve financial sustainability
4 Develop The Crichton Opportunity
Read the SWI Strategic Plan Update here
"Since we launched the SWI Strategic Plan in 2022, we have delivered on many key strategic priorities which were endorsed by SWI members through a Scotland-wide membership consultation.
These priorities included reducing organisational costs, growing the membership, preserving our heritage, updating internal systems and processes and enhancing the governance structure of the SWI.
As we guide the SWI through the 21st century, our focus remains on modernisation, investing in the future, and leveraging our heritage to secure a sustainable organisation by 2027.
The core objective of this updated strategy remains unchanged: to honour our past while engaging the present in shaping the future.
2025 is a crucial year for us as we must act quickly to prevent the closure of the SWI. Without urgent action that could happen in as little as four years’ time, so we need to be progressive and responsible in order to save the SWI for future generations to enjoy.
We urgently need to generate income without relying on members’ fees. After decades of decline – and a shock during the COVID pandemic – our numbers have dropped to 8,600 – a far cry from 55,000 in the 1950s.
This impacts the whole sustainability of the organisation.
Our plan is to harness the strength of our past to drive income and build a vibrant future through a unique partnership. One that showcases our history while continuing to inspire friendships, learning and fun. This is The Crichton Opportunity.
Without The Crichton Opportunity and the revenue it will provide, the SWI would cease to exist within four years, and we cannot let that happen. Your support and enthusiasm for the project is much appreciated."
Mary Burney, SWI National President