“I am delighted to invite you to be part of the SWI membership drive campaign, and I’d like to invite you to help us reach and recruit new members. With the fallout from COVID and many Institute closures, we are facing a challenging time as a membership body, but we must remain collectively resilient and proactively confront the challenges that lie ahead. That’s why we have created the SWI Member Toolkit, full of tried and tested ways of attracting interest and new members.
With your support and enthusiasm, we can spread the important message of women coming together, doing something they love, building confidence, feeling included, and learning!
I want to say a ‘thank you’ for being part of this campaign and appreciate all your support, we can publish all the results so that the membership can see the uptake across Scotland, and we will monitor and learn what is and is not working and adapt the campaign accordingly. We expect to run the campaign for six months, from February-July 2022.”
Diane Cooper, Chief Executive, Scottish Women’s Institutes
Using your members’ toolkit
The toolkit provides a range of free-to-use leaflet and poster designs, plus social media assets to support the SWI membership campaign. Please use all or any asset to promote the campaign in your community and across social media.
Five steps to show your support
1 Print out a poster and display it in your local shop or supermarket pinboard
2 Use our leaflet design to print leaflets and distribute them in the local community. (This is recommended for Federations and Institutes as a printing cost is involved)
3 Share our Campaign Video
4 Change your Facebook Cover
5 Share our Social Media Cards and Posts
How to use the tools
There are clickable links to each of the Membership Drive tools in this document, along with tried and tested instructions…
Click here for access to the Membership Drive Guide